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How to choose privacy software for an Indian startup
Every tool in this category tells a story. This page is the evaluation framework we use ourselves: the four jobs privacy software has to do, the three kinds of vendor you will actually meet, and the questions that separate working infrastructure from a banner with extra steps.
The four jobs any privacy tool must do
Ignore the feature lists for a minute. Under DPDP, a product company has to do four things, repeatedly:
- Collect consent with proof of what each person saw and chose.
- Keep an inventory of where personal data lives in your systems.
- Fulfil deletion requests against those systems, not just in one table.
- Export a record of what happened when someone asks.
The three kinds of vendor you will meet
Most products fall into one of three buckets. None is 'bad'—each is built for a different buyer.
| Type | What it does | Who it is for |
|---|---|---|
| Enterprise governance (GRC) suites | Full privacy, risk, and compliance programs: consent, assessments, vendor risk, policy management, often AI governance | Large enterprises with a dedicated privacy/GRC team and budget for a multi-year program |
| Engineering / data-decision layers | Policy-as-code, runtime data permissions, consent and data-subject-request automation wired into the data stack | Enterprise engineering and data teams running global, multi-system data estates |
| Consent and document platforms | Consent collection, notice management, and compliance paperwork | Teams that need a banner and records fast, without deep system integration |
Questions to ask any vendor
The answers to these decide fit. The vendor that hesitates on any of them is the one to be careful with:
- Can you show me the receipt format, and does it record what the person actually saw?
- How is a deletion request verified, and what actually runs against my databases?
- Which systems do you connect to today, by name—not '200+ integrations' as a badge?
- What can you export as evidence, and what are its limits?
- How do I buy: published self-serve pricing, or a sales call and a custom quote?
- Is the product generally available, or is access gated?
What Erasure is, honestly
Erasure is a privacy operations platform aimed at Indian product teams. It covers consent proof, data maps, deletion fulfilment, and evidence on one account, with a browser SDK, webhooks, and four real connector types today (Postgres, MySQL, HTTP, Webhook). It is in invite-only beta, prices start at ₹0, and it does not do the things it does not ship: no enterprise GRC suite, no full AI-governance decision layer, no ACCESS/CORRECT rights yet, no enterprise SSO.
The two comparisons that come up most
Two names dominate the conversation when teams evaluate privacy software. We wrote an honest fit comparison for each, including where Erasure is not a replacement.
- OneTrust is the enterprise benchmark for consent and governance. See our OneTrust comparison.
- Transcend is the engineering-first data-decision layer. See our Transcend comparison.
Related
- Erasure vs OneTrust →
- Erasure vs Transcend →
- DPDP compliance checklist for startups →
- Consent management platform guide →
- Privacy operations hub →
- Pricing →
Descriptions of other products on this page come from their own public materials, checked 4 August 2026. Erasure claims match the shipped product and our public docs. This page is not legal advice. See our editorial policy.
Invite-only beta
Evaluate Erasure on your own stack
Erasure is in invite-only beta. Request an invite and we will walk you through the parts that matter for your product.